Analysis of Pop Videos 1

Britney Spears - Piece Of Me

Britney Spears' Piece Of Me is an example of a typical pop video. The video is very face paced cutting quickly from one shot to another which makes it more exciting and reduces viewer fatigue. There is a large range of different scenes that makes the video not as boring which is achieved through different locations, costumes, lighting and shot types. As Britany Spears is the artist the video follows her and contains a lot of close ups showing both her face and body with the majority of the screen time on her.
Pop videos often contain many females with limited clothing and Piece Of Me is not exception. As shown above in the contact sheet Britany Spears and the backing dancers are shown to be getting ready to go to a club of some sort, while doing this they undress. This is done to add sex appeal to the video and to encourage viewership which is done in the majority of pop videos. Like other pop videos as well as a narrative the video all cuts to scenes of dancing (as a group and signally) which like everything else reduces the chance of viewer fatigue.