Final Product - Music Video Gemma Flinders 5066, Emma Holt 5096 & Jade Emans 5056

Final Product - Advert Gemma Flinders 5066

Final Product - Digi-pack Gemma Flinders 5066, Emma Holt 5096 & Jade Emans 5056

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

At the beginning of our project during the research and planning stage I researched the different conventions in all music videos. This gave a a basic understanding as to what you would expect to see in our finished product. I then went on to look at the conventions specific to our chosen genre, pop. I looked in detail at the mise-en-scene of a range of different pop videos as well as the cinematography and the editing techniques used. From these I was able to begin thinking of ideas that I needed to include to allow it to be a part of this genre as well as developing the ideas I already had. With my ideas I got from the conventions we created surveys using SurveyMonkey to ask people of our target audience what they expected to see in pop videos and also ask their opinions on some of the ideas we had.

We decided to challenge a number of conventions as we wanted the brand image of our artist to be unique and stand out in the pop industry. One convention we challenged quite a lot was the idea that pop videos are bright and colourful. To challenge this we decided to use dark lighting in some of the shots as well as the artist not always looking overly happy. Although we challenged this we still included bright colours from the balloons and bright lighting as we still wanted to keep to the pop genre. As well as challenging the conventions we also developed many of them. For example we were inspired by a few video that had done an extreme close-up of the artists lips whilst lip syncing. We liked this idea a lot and developed it by adding a leopard print lip tattoo.

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q2. How effective is the combination of your main product and ancillary texts?

How Effective is the Combination of Your Main Product and Ancillary Texts

Q2. How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

Q3. What have you learned from your audience feedback?

Throughout the creation of our product we uploaded our project at different stages to receive audience feedback. This helped us multiple times has we always knew what we had to improve on. This social media site is a good way to receive feedback as the people that commented were the correct age for our target audience.

The comments we received have help us as a group to understand what people like and dislike about our products. As these were just the first drafts we were able to go back and improve them and work on the advice that people had offered and improve what they did not like about it.

Another way we used Facebook was to decide whether or not to include colour on the front cover of our digipack. Emma Holt uploaded the choices that we had and the feedback we received for this helped to to decide not to include the colour as most the people said that they preferred the one without.

Q3. What have you learned from your audience feedback?

We received audience feedback by making a number of different people watch and view the media products we created. This allowed us to learn many things about our products such as what people liked and disliked. Through doing this we learned what we could improve or develop.

Once everyone had completed their music videos we created a survery using SurveyMonkey and sent the link to everyone in our year group for them to fill out. As seen in the image we came 2nd out of the 11. 

Q3. What have you learned from your audience feedback?

peer feedback

Q4. How did you use media technologies in the construction and research, planning and evaluation stages?

This is a video we created using iMovie. Once we exported it we uploaded it onto YouTube and through the website we created tags on top of the video to describe what we were doing on FinalCut and Photoshop.

Q4. How did you use media technologies in the construction and research, planning and evaluation stages?

Q4. How did you use media technologies in the construction and research, planning and evaluation stages?

The video above shows a number of technologies we used whist creating our music video. This includes setting up the tripod and attaching the camera we used to film. The video goes on to show us setting up the area we used to film. At 0.41 seconds you see that we had the main lights off and we used the spot lights and other colour lights (including red) to create a professional feel.

Q4. How did you use media technologies in the construction and research, planning and evaluation stages?

Research:
During the research stage we used many forms of technologies. One of these technologies was the website SurveyMonkey. This site allowed us to construct our own surveys that would help us to plan our media products  by understanding what people within our target audience expected to see for our genre.
2 of the main things was that people expected to see bright lighting and a range of bright colours. From this it helped us to decide that one of our locations would be outside using the sun as our main light source and when we were inside we chose to have bright lights on our artist. We took the response that we should use a range of bright colours and used it in both our digipack and music video. On the central panel of our digipack (where the CD would go) we added different colours over images of our artist at random which fits in with our genre. For our actual music video we used the balloons as a way to include a range of colours.
Another convention that we decided to follow due to the feedback we got in our surveys and other research we conducted was the change of locations and the change of costumes. These changes a quick shot rotations between them reduced viewer fatigue and ties in with the pop genre.

Planning:
The main source of media technology in the planning stage was probably the internet including our email accounts as we used this to send requests to use different locations. We used Facebook as well as our emails  to help us get a bike with a basket that we needed for some scenes in our music video. Most of the other things we done in the planning stage was on paper as this was easier for us to do. Because of this we needed to upload these plans to our blog and to do this we used a scanner. On some of the plans once we scanned them in I enhanced it with the use of Photoshop and sometimes added things to it including annotations.


Blogger was the main technology I used as I used it throughout the creation of my media products. Blogger has helped me document each piece of my work easily and allows me to go back and view past posts allowing me to check the planning post like storyboards and ideas to make sure I am sticking to my ideas and so I do not forget anything.

YouTube is another site that I have used throughout each stage. I used the site to research music videos and to discover the conventions of all music video and the conventions of my genre. I done this by watching music videos my real artists in my genre like Eliza Doolittle and Ellie Goulding. Throughout the planning stage I used YouTube to upload the videos I had created like the video on the storyboard and CD cover draft ideas. I have use YouTube in the evaluation stage to uploads the Focus Group Feedback video we created and the video of us setting up and packing away when we were filming the music video. We also used YouTube to upload drafts of our music video so we could easily put them on Facebook and other social media sites to receive feedback.

Q4. How did you use media technologies in the construction and research, planning and evaluation stages?

To create the digipack and advert I used Photoshop CS3. This was useful not only in the construction of our products but also in the research and planning stages. It allowed me to create my ideas successfully and effectively and as I got more confident with Photoshop and learnt new tools and effects I could create lots of different ideas which helped me in my final product to create just the right effect and what we wanted it to look like. Photoshop was also good in the construction of our final products to create a professional feel to it.  We done this by using the brush tool and the clone tool to create flawless skin that you often see in pop genre   product. We also made added colour the the centre panel of the digipack to allow it to tie in with our music video and link with the bright colours that you often see in the pop genre.

Digipack - 2nd draft

Assessment Music Video Draft 1 Auxilliary Tasks Draft 2 18/2/2012

Advert Draft

Digi-pack Draft

Peer Assessment

Above is the peer assessment that was completed on the draft of 3 slides of our digipack. This will help me to see what we have done well so we can continue to do these things and do the best we can.

The EBIs I recieved will help me to understand what I can do to improve the digipack as I can undestand what other people think of the design like colours and font types.

Final Research & Planning Assessment Dec 2011 SJA

Assessment - Final Planning check 08th Nov SJA

www:

• WOW! Gemma, what a fantastic blog to read through and enjoy! I have really enjoyed looking over your blog. It's very visual, engaging and shows loads of really thoughtful creativity and excellence in the use of media to explore your concept and communicate your ideas.
• Every post is visual, and when I read your thoughts, there is a real sense that your clearly and genuinely engaged with the task - not just going through the motions. You seem to enjoy what you are working on- and this comes through in your posts. They are actually 'interesting' to read.
• Excellent post on 'Costumes, etc' - I love your idea, and I really am looking forward to seeing the finished product from your group.

Well done!

some suggested ebi's:

• - Song Details - What you currently have here is really just the song from Youtube with one paragraph about it. I wonder if you could make this post more interesting - maybe some key lines / lyrics... Or maybe you and your group talking to camera about what the song means to you...
• - Storyboards - the Animatic is great. To really show anyone marking your blog that you have an excellent knowledge of technical terms, perhaps come back to your storyboards (the paper copies) and include more technical info - comments on lighting, camera movement... framing / composition, etc... etc. You cannot see any of this info in the animatic. I think you need to make sure your storyboards contain lots of detailed technical info and then scan them in - along with your animatic.

Overall, this is Excellent Gemma. You should feel really proud of what you have done and you have clearly invested loads of time on your work. I am really looking forward to seeing your concept come to life in your music video!

SJA

Location Permission Letters

We created and sent this permission letter to ensure we are allowed to use the space we need.  The other locations we will be filming at are public areas such as parks and therefore do not need permission to film there. 

In response to the above email we went to see him and he confirmed that we could use PDH the Wednesday of that week.

Talent Release Form

Costumes, Make-up & Props

Costumes and make-up:

Throughout our music video we want to have 3 main costumes.

 The first costume (seen above) is what our artist may be wearing during the first shot of our music video. The first shot we wanted was the close up on the Wellington boots and therefore wanted a bright colour which would stand out. We chose pink for this to link in with our girly feel to our music video. The rest of this costume is quite casual and therefore we want our artist hair and make-up here to be fairly casual as well. 

Above is the second costume our artist will be wearing. This costume will be worn during the paint scenes. We chose plain colours to make sure the paint easily seen. Although these clothes are plain in colour I still wanted the costume to represent the brand image and that is why I have chosen a frilly dress. To link with the costume here we are going for a natural hairstyle as shown above that will not overpower our artist but will hopefully make her seem innocent and calm. 

The last costume in our music video will contrast with the previous ones by being glamorous. I think this costume will link in with the glitter scenes nicely and with the correct lighting will make a nice effect. Our artist's make-up here will link with the costume by being more exaggerated and noticeable. On top of this the hairstyle in these scenes will also be more extreme linking with different parts of the song. 

Make-up ideas

Props:

As no one in our group had the bike we wanted to use we sent emails around our school asking if anyone had a suitable bike we could use.

We followed up this response and discovered he had the perfect bike and that we could use it. 

Another prop we want to use is a drum. This drum will be covered in glitter and when Jade hits it the glitter should fly up in the air and create a good effect. Like shown in the picture to the right we could experiment with the lighting of our location to create an even better effect that looks very good. Another prop we want to use is powder paint. Like the glitter we hope this creates a good effect in our music video.

Equipment includes: a tripod, video camera, still camera, lighting, and white sheets.

Location shots

There are two main locations that we are going to use for our music video. To begin with we want to show are artist sitting on a brick wall/bench, jumping of it then riding a bike while lip syncing. To the right is an example of the type of pathway were we want to film the bike scenes. We want the green of the trees to contrast with the colours she is wearing. Another pathway we could use is Nonsuch Park. This will also give us the effect of the trees we want. I believe a forest type location will add a good atmosphere and will be effective in our music video.

Another location we want to use is an empty room. This will be used for the scenes were we throw paint and use glitter. We want to do this in an empty room to not take the attention of what the artist is doing. An empty room we have chosen is PDH at school. This is a good room to use as there is lighting installed which we can easily use to make our music video look more professional.

Here is a video Emma Holt created showing the different location choices:

Advert designs

Above is an advert design I created using Photoshop. I decided to use a close up of our artist face however she is looking away and down from the camera which creates a sense that she is hiding something and is passionate about her music which are conventions of our chosen genre. To show the artist's name and name of the song/CD I used the font called 'Blake'. 'Blake' is our chosen font for all our promotional products which links them all together. On the bottom of the advert is the relevant information including the record companies logo, release date and website.

WWW: I believe for a first draft it is successful as an advert. It shows all the needed information and a portrays and clear image.

EBI: I think I could improve it by using more technical skills on Photoshop to make it look more professional. I also think the publicity photo could be improved through planning and linking it to other aspects of the advert like the track name. 

Storyboard

Storyboard drawn and edited by Jade Emans.

Parts of the storyboard has changed since the initial ideas. This is because some of the ideas we had to begin with would have been impossible with the budget and time scale we are working with and therefore we had to compromise elements of it.  It also changed as we done more research and gathered more ideas on what makes a good music video and so we improved a lot of our initial ideas. We created this storyboard to give us a basis of what to do when we begin to film it. The storyboard also helps us understand which bits we should film in what order and to ensure we do not forget anything on the day of filming. We put the images of the storyboard in a video with out song in the background to make sure that it fits and flows with the song correctly.

Photo Shoot Plan

For the photo shoot we have decided to do it on the same time we film the music video. We chose to do this to ensure that the publicity photos we take link with the music video and by doing them at the same time we will. We are hoping to take photos of Jade during the scenes of the powder paint. This will create a nice effect and link with the colour scheme we are using which will link all our promotional products together. We want to take a close up of our artist with the paint on her face. This close up shot will be conventional to our genre however it is individual to our artist due to the paint.

This plan will help us to ensure we have all the correct equipment and to make sure we do not forget anything.