To create the digipack and advert I used Photoshop CS3. This was useful not only in the construction of our products but also in the research and planning stages. It allowed me to create my ideas successfully and effectively and as I got more confident with Photoshop and learnt new tools and effects I could create lots of different ideas which helped me in my final product to create just the right effect and what we wanted it to look like. Photoshop was also good in the construction of our final products to create a professional feel to it. We done this by using the brush tool and the clone tool to create flawless skin that you often see in pop genre product. We also made added colour the the centre panel of the digipack to allow it to tie in with our music video and link with the bright colours that you often see in the pop genre.
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